Clairol Professional Premium Crème Demi-Peramemte Hair Color featires ammonia-free technology that delivers amazingly rich color. Long-lasting true-to-tone color lasts up to 24 shampoos.
The exclusive Deep-Conditioning Soy Complex nourishes, smoothes and delivers luminous color. Creates incredible healthy shine. Up to 65% more shine* with soy complex formula. Smooths the hair shaft to protect the integrity of hair. Light-reflecting formula to enhance, deepen, and refresh.
*Versus untreated hair.